Gym Consultancy & Fitness Centre Management

Helping gyms & fitness businesses to succeed

We are one of New Zealand's leading consultancy and management agencies in the gym and fitness industry. Our focus is on helping business owners to achieve the right results while inspiring those in the community around them. Because in today’s ‘new normal’, we’re all facing unprecedented challenges, but there is a way to get through together.  

Whether you’re new to gym ownership, want to grow your current business operations or are looking to expand - it’s our job (and our passion) to show you how. Talk to us now to find out how we can help your business grow with our Gym Consultancy and Fitness Centre Management services.

We work alongside a wide range of businesses in the fitness industry, specialising in small to medium sized gyms.

Given the nature of being a professional athlete I remain passive on the majority of my investment portfolio. This is why it is critical to align myself with people that are trustworthy, hardworking, honest, diligent and passionate in this field. I have the utmost confidence in Shearer Wellness Group and the services they provide and am excited for our future ventures.

Ryan Crotty
Former All Black / Franchisee 

Our Services

Fitness Business Consulting

Let us work closely with you to determine areas of improvement, define the right strategy and move forward to realise your business goals.

Fitness Centre Management

Our professional team can help you to measure and improve performance by implementing proven sales and operations procedures.  

Fitness Gym Marketing

If you don’t have enough time on your hands to cover all the marketing aspects of your fitness business, we're able to work with you on a project basis to allow you to concentrate on your primary role. 

Training & Development Workshops

Our workshops have been designed to focus on not only developing a results-driven culture, but one that values service and respectful leadership. 

Why partner with us?

Fitness business coach
Specialist consultants in the fitness & wellbeing industry

fitness business strategies
Get access to our proven strategies and best practises

lead conversion fitness business
Increase lead enquires through improved online marketing

how to improve fitness membership count
Improve engagement and membership count

team building training
Resolve staffing issues & build a strong team

gym business management and reporting
Full management services & reporting for investors

"We've partnered with Chris at Shearer Wellness Group for over 4 years. In this time, we have watched each of the clubs under his management grow exponentially. One of the key factors that sets Chris apart from many operators is his long-term planning - as opposed to chasing short term monthly targets. We have seen him quickly turn around the culture and community focus of a gym."

Andy Rankin
Senior Client Success Manager | LT Network


Our purpose? To help you succeed


I'm Chris Shearer, the founder and CEO of Shearer Wellness Group. Over my 10-year career, I've had the privilege of being able to help coach and support dozens of gym owners, staff and clients to further unlock their potential and achieve their desired outcomes.

Shearer Wellness Group aligns with my personal ambition of 'helping others succeed'. Our goal is to bring back the passion and energy so that gym owners have a clear direction to achieve their goals and a team that's with them all the way. 


Get our FREE ebook

Download our free eBook to gain key insights into the areas to focus on in order to drive success at your gym or fitness centre. Inside we share our knowledge and experience gained from years in the industry, in which we have helped many business owners realise significant results.  

Learn the best way to market your gym

Understand the numbers you must be tracking

Find out how to keep more profit in your pocket

Ready to unlock the potential of your business? Let us show you how.