You must INVEST! If I said you should be spending 7-8% of your monthly revenue into monthly marketing, could you hand on heart say you’re meeting that benchmark? Having a monthly lead generation plan and budget allows you to spread your marketing investment across a number of channels, with results reviewed every month to help determine the best avenues for your audience. Digital (Social, Web, Email SMS), referral, and joint venture campaigns are traditionally the best bang for your buck.
Define your ideal customer. How old are they? What job do they have? What are some of their common problems? Tailoring your marketing campaigns and messages to your ideal audience will help you connect with more of these people. Be the solution to their need.
REFERRALS, REFERRALS, REFERRALS! 70% of new members can be attributed to some means of referral, so it would make sense for us to invest into this space to create new leads, right? If we provide a sound service to our existing customers AND we can reward them for ‘dobbing in their mates’, we’re creating a win/win outcome for both parties – so just ask, often.